Lent + Chocolate: Breaking News! March 04 2019
For many years, I did a farmers’ market every Wednesday. Without fail, Ash Wednesday would sneak up on me and I’d find myself offering chocolate samples to folks who would answer, “Oh, I can’t - I gave up chocolate for Lent.” My heart would sink as I bit my tongue. “Please,” I’d say, “Next year, give up something else - like TV or candy - but don’t give up dark chocolate!”
You see, knowing what I know about chocolate, it was like giving up vitamins, or prayer, or loving yourself - definitely not what you want to give up for Lent!
So with Lent just around the corner, I feel compelled to get this message out now loud & clear:
At Wei of Chocolate, we're 100% in support of observing Lent. It’s part of our DNA that we love mindful expressions of the spiritual path. And we totally want you to make an impactful choice about what your Lent observance will entail while supporting your health so that you have more clarity & vitality to serve others.
Curious about some things to give up instead of chocolate? How about high fructose corn syrup, or foods with GMO ingredients? That would certainly call forth a higher level of mindfulness and commitment, bringing awareness of Lent to each meal.
Or even candy in general - which for us is very distinct from organic, vegan dark chocolate. Ever since Harvard found that one piece of chocolate a day like ours cuts the risk of heart disease by up to 57%, we have never considered Wei of Chocolate to be candy.
And then there’s the method of eating our chocolate: if you place your attention on the piece of chocolate in your mouth and let it melt without chewing, it allows the over-busy thinking mind to rest. Naturally, your breath slows and deepens, your shoulders relax and your heart expands. It creates a natural transition to gratitude or prayer. Each piece of chocolate becomes an opportunity to connect with your spiritual nature.
So please, out of love and respect for yourself and your spiritual path, vow to bring mindfulness into your relationship with chocolate this season, and always. May you reap the many physical and spiritual benefits. 🙏🏼